Privacy Policy

Welcome to Ardente, an online casino entertainment platform. At Ardente, we are committed to protecting your privacy and the security of your personal information. This Privacy Policy outlines how we collect, use, process, and disclose your data when you access or use our services, including our website, mobile applications, and any other platforms we operate. We encourage you to read this policy carefully to understand our practices regarding your data and how we handle it. By using Ardente's services, you signify your acceptance of this Privacy Policy. If you do not agree with the terms outlined herein, please do not use our services.

Ardente operates in compliance with applicable data protection laws and regulations, including the General Data Protection Regulation (GDPR) where relevant. We are dedicated to maintaining transparency and providing you with control over your personal data.

To provide you with a secure, enjoyable, and compliant gaming experience, Ardente collects various types of information. This data helps us manage your account, process transactions, and improve our services. The information we collect can be broadly categorised as follows:

• Information You Provide to Us Directly:
  • Account Registration Data: When you create an account with Ardente, we collect details such as your full name, date of birth, gender, email address, postal address, telephone number, and chosen username and password.
  • Verification Documents: To comply with our legal and regulatory obligations, including Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements, we may request copies of identification documents (e.g., passport, driver's license), proof of address (e.g., utility bill), and proof of payment methods.
  • Financial Information: Details related to your deposits and withdrawals, including payment method information (e.g., credit card numbers, bank account details), although sensitive payment data is typically processed by secure third-party payment providers.
  • Communications: Records of your interactions with our customer support team via live chat, email, or telephone.
  • Survey Responses and Feedback: Information you provide when participating in surveys, promotions, or providing feedback on our services.
• Information We Collect Automatically:
  • Device and Usage Information: We collect data about how you access and use Ardente's services, including your IP address, browser type and version, operating system, device identifiers, referring/exit pages, and clickstream data.
  • Gaming Activity: Details of your bets, wins, losses, game play history, and other transactional data.
  • Location Data: Depending on your device settings, we may collect general location information to comply with jurisdictional restrictions.
• Information from Third Parties:
  • Identity Verification: We may receive information from third-party identity verification services to confirm your identity and comply with regulatory obligations.
  • Fraud Prevention: Data from fraud prevention agencies to protect our services and users.
  • Publicly Available Information: In some cases, we may collect information from public sources to verify your identity or for compliance purposes.

Ardente uses the information we collect to provide you with a secure, efficient, and personalised gaming experience while adhering to our legal and regulatory obligations:

• To Provide and Manage Our Services: This includes creating and maintaining your account, processing your bets and transactions, and enabling your participation in games.
• For Security and Verification: To verify your identity, prevent fraud, money laundering, and other illegal activities, and protect the integrity of our services.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance when needed.
• Personalisation: To tailor your experience on Ardente, including offering personalised promotions, games, and content based on your preferences and gaming history.
• Marketing and Promotions: To send you marketing communications about Ardente's products, services, bonuses, and promotions, where you have consented to receive them. You can opt out of these communications at any time.
• Compliance with Legal and Regulatory Obligations: To meet requirements imposed by our licensing authority, government bodies, and other applicable laws, such as age verification, responsible gaming measures, and reporting obligations.
• Service Improvement: To analyse usage patterns, troubleshoot technical issues, and gather statistical data to improve the functionality, performance, and user experience of Ardente.
• Internal Operations: For internal auditing, data analysis, and research to enhance our business operations and product offerings.

Ardente processes your personal data only when we have a valid legal basis to do so. Our legal bases for processing include:

• Performance of a Contract: Processing is necessary for the performance of the contract with you, specifically to provide our gaming services and manage your account.
• Legal Obligation: Processing is necessary to comply with a legal or regulatory obligation to which Ardente is subject, such as AML, KYC, and responsible gaming requirements.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided these interests do not override your fundamental rights and freedoms. This includes purposes like fraud prevention, network and information security, direct marketing (where permitted), and service improvement.
• Consent: In certain situations, we may rely on your explicit consent to process your personal data, particularly for specific marketing activities. You have the right to withdraw your consent at any time.

Ardente may share your personal information with third parties under specific circumstances, always with appropriate safeguards in place to protect your privacy:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processors, IT and hosting providers, customer support platforms, and marketing agencies. These providers are contractually bound to protect your data and only use it for the purposes specified by Ardente.
• Regulatory and Law Enforcement Authorities: We may disclose your information to government bodies, regulatory authorities, or law enforcement agencies when required by law, to comply with legal processes, or to protect the rights, property, or safety of Ardente, our users, or others.
• Fraud Prevention and Responsible Gaming Organisations: To combat fraud, money laundering, and to promote responsible gaming, we may share relevant data with specialised agencies and organisations.
• Business Transfers: In the event of a merger, acquisition, reorganisation, or sale of all or a portion of Ardente's assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.
• Affiliates: We may share data with our corporate affiliates for operational purposes, provided they adhere to this Privacy Policy.

We do not sell your personal data to third parties.

Ardente is committed to safeguarding your personal information. We implement robust technical and organisational measures designed to protect your data from unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encryption: We use industry-standard encryption technologies (such as SSL/TLS) to protect data transmitted between your device and our servers.
• Access Controls: Access to your personal data is restricted to authorised Ardente personnel and trusted third-party service providers who require the information to perform their duties.
• Firewalls: Our systems are protected by firewalls to prevent unauthorised access.
• Regular Audits and Monitoring: We regularly review our security practices and systems to identify and address potential vulnerabilities.
• Data Minimisation: We only collect and retain personal data that is necessary for the purposes outlined in this policy.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Depending on your jurisdiction, you may have certain rights regarding your personal data. Ardente respects these rights and is committed to facilitating their exercise:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, under certain conditions (e.g., if the data is no longer necessary for the purpose for which it was collected).
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions (e.g., if you contest the accuracy of the data).
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data, under certain conditions, particularly when processing is based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may require you to verify your identity before fulfilling your request.

Ardente uses cookies and similar tracking technologies to enhance your experience, analyse website traffic, and for marketing purposes. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: These are strictly necessary for the operation of our website and services, enabling core functionalities like secure login, account management, and transaction processing.
• Analytical/Performance Cookies: These cookies help us understand how visitors interact with our website by collecting information about page visits, bounce rate, and traffic sources. This data helps us improve our website's performance.
• Functionality Cookies: These are used to recognise you when you return to Ardente and remember your preferences, such as your username, language, or region.
• Targeting/Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that disabling cookies may affect the functionality and your experience of Ardente's services.

Ardente retains your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our retention periods are determined based on:

• The duration of your active account with Ardente.
• Legal and regulatory obligations (e.g., AML laws require us to retain certain transaction data for a specified period after account closure).
• The need to resolve disputes, enforce our agreements, and protect our legal rights.
• Specific consent given for certain data processing activities.

Once your data is no longer required, we will securely delete or anonymise it in accordance with applicable laws and our internal policies.

Ardente may transfer your personal data to countries outside of your own jurisdiction, including countries outside the European Economic Area (EEA), where data protection laws may not be as comprehensive as those in your home country. When we transfer your data internationally, we take appropriate measures so that your personal data receives an adequate level of protection. These measures may include:

• Transferring data to countries deemed to provide an adequate level of protection by the relevant authorities.
• Implementing standard contractual clauses approved by the European Commission or other relevant regulatory bodies.
• Relying on your explicit consent for specific transfers.

By using Ardente's services, you acknowledge and agree to the international transfer of your personal data as described in this policy.

Ardente's services are strictly not intended for individuals under the age of 18 (or the legal age of majority in their jurisdiction, whichever is higher). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will take immediate steps to delete such information from our records.

If you believe that a child has provided us with personal information, please contact us immediately.

Ardente reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any significant changes by posting the updated policy on our website with a revised "Last Updated" date. We may also notify you through other means, such as email, where appropriate. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of Ardente's services after any changes signifies your acceptance of the revised Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or Ardente's data practices, please contact our Data Protection Officer:

• By Email: [email protected]
• Through our Website: Visit the "Contact Us" section on Ardente.com and use the provided contact form or live chat facility.
• By Post: You can write to us at our registered office address, which can be found in the terms and conditions on Ardente.com.

We are committed to addressing your inquiries promptly and transparently.